Top 10 list of toothpastes in the UK (2025)
The bestseller list compares brands and their toothpastes. Which toothpaste is the best?
- ADVANCE TRIPLE PROTECTION in a fresh minty flavour the family will enjoy.
- STRENGTHENS ENAMEL: Aquafresh Complete Care Whitening fluoride toothpaste fights…
- HELPS RESTORE TEETH’S NATURAL WHITENESS: Aquafresh Complete Care Whitening…
- NOT FOR CHILDREN UNDER 7: This toothpaste is not recommended for children under 7…
- GREAT VALUE PACK: Bulk set includes 6 x 75 ml toothpastes, so you always have your…
- FLUORIDE FORMULA: Contains sodium fluoride (1450 ppm) to help protect against ca…
- Enjoy a more confident, bright smile, when you use this teeth whitening toothpas…
- The whitening toothpaste also helps to keep your enamel strong and gums healthy by…
- With its whitening accelerators, this teeth whitening toothpaste helps you to get…
- STRONG ENAMEL: Colgate Total Advanced Deep Clean Toothpaste helps to strengthen enamel,…
- ADVANCED CLEANSING: Advanced cleansing technology with amino and zinc provides a…
- SUPERIOR PROTECTION*: Enjoy a cleaner, fresher mouth with superior bacterial reduction…
- CONTAINS FLUORIDE: Contains fluoride to help reduce tartar, freshen breath and whiten…
- TRUSTED BRAND: Colgate, a trusted name in oral care, brings you excellent teeth whitening…
- ENAMEL SAFE: Our Colgate whitening toothpaste is enamel safe for daily use, making…
- tooth
- 133.00 g Pack of 3
- Product type: TOOTH CLEANING AGENT
- 8 BENEFITS: Our toothpaste helps to protect from cavities, plaque, tartar and sensitivity…
- ANTIBACTERIAL TECHNOLOGY: Our toothpaste provides protection with unique dual zinc…
- SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on…
- Made in Europe
- With a clean mint flavor for a fresh breath
- Unique Stannous Complex Technology. Developped with dentists
- Colgate Advanced White ensures your teeth stay as healthy and strong as they are…
- Fights tartar, cavities and plaque
- Restores natural whiteness
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The 10 best toothpastes to buy in the UK
It is easy to assume that buying the best toothpaste is a simple task, yet with so many options out there finding the right toothpaste for your teeth and gums is often easier said than done! There are dozens of variations of toothpaste, all of which offer certain benefits, so it is important to choose one that is best-suited for your dental needs. Check out this guide for advice on how to get the best toothpaste for your oral hygiene.
What are toothpastes?
Toothpaste is an oral hygiene product used to clean and protect teeth. While different types of toothpaste offer certain benefits, they all work by removing plaque and food from teeth, helping to prevent tooth decay and gum disease.
Why should you buy a good toothpaste?
The best toothpastes promote healthy teeth and gums. Not only does a good toothpaste clean your teeth, but protect it from decay while also leaving the teeth looking much cleaner. Furthermore, different types of toothpaste can offer various benefits. For instance, whitening toothpaste is great for maintaining the aesthetics of your teeth, while cavity protection toothpaste will help to protect teeth from decay.
How to choose the right toothpaste in 2025?
To choose the best toothpaste for your oral hygiene, it is important to know what you need from your toothpaste. If your teeth are quite healthy, then you may not need a specific kind of toothpaste, whereas those suffering from dental issues may require a more specialized product. Here are some things worth considering:
- Fluoride: The best toothpaste products contain fluoride, an active ingredient essential for fighting tooth decay. You’ll want to make sure fluoride is present in any toothpaste you buy, as it will protect your enamel from acids that accelerate tooth decay.
- Special Needs: Everyone will have their own needs when it comes to dental hygiene, so it’s important to pick the best toothpaste for your own teeth. For example, if you have sensitive teeth then a sensitive toothpaste will be the best option, while those suffering from gum disease will need an appropriate toothpaste for this problem. However, if your teeth are in great condition then you may not need a toothpaste with certain active ingredients.
What is the best kind of toothpaste in the UK?
As mentioned before, there is a huge range of toothpaste available, each one containing any number of ingredients. While finding the best toothpastes for your teeth can be difficult, most have a rather self-explanatory name that should make it easier:
- Toothpastes for Children: The best-suited toothpaste for children’s teeth, it contains less fluoride than those found in products for adult teeth. Children’s teeth are much more sensitive than adults, so the toothpaste can’t have as many abrasives either. They also tend to carry child-friendly flavors such as bubble-gum.
- Whitening Toothpastes: As the name suggests, this is the best toothpaste for restoring the natural whiteness to teeth. This is a great product for people whose teeth are more prone to stainings, such as smokers or coffee drinkers. This type of toothpaste contains more cleaners and abrasives than others to ensure that they can remove or at least reduce stains.
- Sensitive Toothpastes: A fantastic toothpaste for anyone suffering from sensitive teeth, it makes drinking and eating hot or cold products much more bearable. They contain active ingredients that offer pain relief from hypersensitivity, which can often occur due to tooth decay.
- Anti-Decay Toothpastes: This type of toothpaste is probably one of the most common, as all good toothpastes should offer protection from decay. Their main active ingredient is fluoride, which is proven to prevent tooth decay.
- Anti-Plaque Toothpastes: The best toothpaste for fighting gum disease, they work by fighting plaque build-ups that cause the bacteria that cause gum disease. Even those that already have gum disease can benefit from this type of toothpaste, as it can inhibit the bacteria that worsen the condition.