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The 10 best perfumes to buy in the UK

Picture of a perfume

Finding the best perfume is never easy. Not only are there so many options available with new releases always around the corner, personal tastes often change over time, with many people looking for a great new perfume to try out.

Also, buying the best perfume as a gift can be a nightmare, as knowing someone else’s tastes is rarely easy. So, knowing what to look for in perfume and what options are available can make the process much easier.

What are perfumes?

Perfume is a term for any liquid fragrances applied to the body to produce a pleasant smell. There are various types of perfume available, all of which can be made from any number of ingredients. Typically, the best perfume is made from a combination of oils extracted from flowers and spices.

Why should you buy a good perfume?

A good perfume leaves a lovely smell behind, which many people enjoy.

There’s a rather simple reason to buy perfume - because you like it. Producing a nice smell on the body, people gain confidence when they find a great perfume that leaves them smelling wonderful. Some people feel more attractive when wearing an amazing perfume, while others associate the smell with strong memories (such as their mother’s perfume), and some just like smelling nice, so there is any number of reasons to buy perfume.

Perfume is also a great gift, so if you are struggling for ideas then it’s well worth consideration.

How to choose the right perfume in 2024?

Another picture of a perfume

There are so many different perfumes out there it can rather overwhelming trying to find one. Some people love many fragrances and struggle to decide on one, while others don’t really know what they want. Here’s some things to consider for finding the best perfume you can:

  • Concentration: The concentration of the perfume refers to its lasting power. Those with higher concentrations last longer, but are also more expensive. Consider how often you apply perfume, and how strong you like the smell to be after using it; those that love a strong scent throughout the day may want to opt for higher concentrations.
  • Fragrances: Finding the best perfume depends entirely on your fragrance preferences. There are so many perfumes available as there is an endless supply of ingredients that produce various fragrances. For example, floral fragrances utilise the scents from nature’s most pleasant-smelling flowers to mimic this smell, spicy fragrances consist of various exotic spices for a potent scent, while citrus fragrances produce a zesty scent. Always test various fragrances to see if you like their scents, while also thinking about previous perfumes their fragrance types to get an idea of what you might like.
  • Don’t test too many: Trying to many different perfumes is never a good idea. Our sense of smell can be easily confused when overloaded with various new smells, making it harder to determine which might be the best perfume. Try to use the blotters provided in-stores when shopping for a good perfume to get a better sense of the different fragrances and concentrations.

What is the best kind of perfume in the UK?

There’s so many great perfumes out there than finding a new one is rarely easy. Perfume types are categorised by their concentration levels:

  • Parfum: Considered by many to be the best perfume, Parfum is the type of perfumes with the highest concentrations, usually between 20-30%. A great perfume for anyone seeking a long-lasting fragrance, although it is quite costly compared to other types.
  • Eau de Parfum: The second highest concentration of perfume is known as Eau de Parfum. Expect to get around 5 hours’ worth of smell, while this type of perfume is better priced than Parfum, making it great choice for anyone seeking an affordable option.
  • Eau de Toilette: Perhaps the best-selling type of perfume, it offers concentrations between 5% and 15%, which last a few hours. Very affordable in most instances and with a wide variety of fragrances, this is the best perfume for anyone seeking a pleasant scent that isn’t too powerful.

Top 10 list of perfumes in the UK (2024)

The bestseller list compares brands and their perfumes. Which perfume is the best?
Best choice TOP 1
Image of Calvin Klein 134948 perfume
CALVIN KLEIN Eternity Moment - Eau de Parfum for Women - Floral Fragrance…
BUY NOW
Offer TOP 2
Image of Calvin Klein ‎BF-0088300196807_037055_Vendor perfume
CALVIN KLEIN CK IN2U For Her - Eau de Toilette for Women - Floral…
  • CALVIN KLEIN: A leading lifestyle brand, synonymous with authentic modern minimalist…
  • SLEEK & MODERN BOTTLE: CK IN2U for Women comes in a sleek and modern bottle,…
  • SPONTANEOUS. SEXY. CONNECTED: For the woman who is always on the go, traveling with…
BUY NOW
TOP 3
Image of Calvin Klein 0088300103409 perfume
CALVIN KLEIN OBSESSION FOR WOMEN EDP 100ML
  • Safety Warning: Flammable
  • 3.4 Fl Oz, 100 Ml
  • A Refreshing Oriental Woody Fragrance
BUY NOW
TOP 4
Image of Marc Jacobs 031655513027 perfume
Daisy Marc Jacobs 1.7 oz EDT Spray For Women
  • woman
  • 50 ml Pack of 1
  • Product type: PERSONAL FRAGRANCE
BUY NOW
TOP 5
Image of Marc Jacobs 3614227086227 perfume
Marc Jacobs Perfect Eau De Parfum Spray, 100 ml
  • item package weight: 458 grams
  • Item display weight: 0.1 kilograms
  • Item display volume: 100.0 milliliters
BUY NOW
TOP 6
Image of Versace 8011003887576 perfume
Versace Miniature Set Women's 1 Piece
  • Fragrance set
BUY NOW
TOP 7
Image of Jennifer Lopez JLO8080 perfume
Jennifer Lopez Live Eau De Parfum Spray, 100ml Fine Fragrance from…
  • A GREAT GIFT FOR A JLO FAN – fruity and floral this fragrance embodies Jennifer’s…
  • MULTICOLOURED CLEAR CRYSTAL BOTTLE – inspired by JLO's famous curves enhanced…
  • SPARKLING, SWEET AND ZESTY – Live is a fruity floral fragrance that encompasses…
BUY NOW
TOP 8
Image of HUGO BOSS 151163 perfume
BOSS FEMME EDP 50ML
  • Base Note: Amber
  • Fragrance Segment: Premium
  • Fragrance Classification: Eau de Parfum
BUY NOW
TOP 9
Image of Vera Wang 146628 perfume
Vera Wang Princess Eau de Toilette for Women, 100ml
  • Note: The color of the bottle is pinky/purple
  • 100 ml bottle
  • Base notes of amber and vanilla
BUY NOW
TOP 10
Image of Britney Spears A0129809 perfume
Britney Spears Midnight Fantasy Eau de Parfum Spray, 100ml, Floral…
  • BASE NOTES: Amber, Sensuous Musk, Vanilla
  • HEART NOTES: Velvet Iris, Night Blooming Orchid, Freesia Petals
  • TOP NOTES: Exotic Plum, Framboise, Black Cherry
BUY NOW
Affiliate Disclosure

We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2024/12/21.



Further resources about perfumes