Top 10 list of perfumes in the UK (2025)
The bestseller list compares brands and their perfumes. Which perfume is the best?
- All skin types
- Long lasting fragrance
- 60 ml bottle
- woman
- Perfect for Everyday Wear: Ideal for casual occasions, spring, and summer days.
- Base Notes: Soft white woods and vanilla add a smooth, warm finish to the scent.
- Base notes of Driftwood, vanilla, musk
- A divine scent 100 ml bottle
- An eau de parfum for women
- BASE NOTES: Amber, Tibetan Musk, Sandalwood, Iris, Vanilla
- HEART NOTES: Violet, Rare Rose Bulgarian, Ylang-Yang, Jasmine, Indian Turberose,…
- TOP NOTES: Dewy Magnolia, Lilac, Linden Blossom, Muguet, Exotic Mandarin, Bergam…
- Base notes are cedar, oakmoss, vanilla, Green almond and Tonka bean
- Middle notes are peach, peony, lily, tuberose, lily-of-the-valley, jasmine and r…
- Top notes are red pepper, cassia, cranberry, blackberry, black currant, rose oil…
- Base notes: Vetiver, amber, vanilla
- Middle notes: Rose, patchouli, freesia, lily of the valley
- Top notes: Lychee, raspberry
- Base Note: Amber
- Fragrance Segment: Premium
- Fragrance Classification: Eau de Parfum
- Size: 50 ml Pack of 1
- Brand: Gucci
- Product type: PERSONAL FRAGRANCE
- Item display weight: 0.5 kilograms
- Item display volume: 1.7 fluid_ounces
- Ingredients: Alcohol Denat.<br>Parfum/Fragrance<br>Aqua/Water<br>Ethylhexyl…
- item package weight: 458 grams
- Item display weight: 0.1 kilograms
- Item display volume: 100.0 milliliters
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The 10 best perfumes to buy in the UK
Finding the best perfume is never easy. Not only are there so many options available with new releases always around the corner, personal tastes often change over time, with many people looking for a great new perfume to try out.
Also, buying the best perfume as a gift can be a nightmare, as knowing someone else’s tastes is rarely easy. So, knowing what to look for in perfume and what options are available can make the process much easier.
What are perfumes?
Perfume is a term for any liquid fragrances applied to the body to produce a pleasant smell. There are various types of perfume available, all of which can be made from any number of ingredients. Typically, the best perfume is made from a combination of oils extracted from flowers and spices.
Why should you buy a good perfume?
A good perfume leaves a lovely smell behind, which many people enjoy.
There’s a rather simple reason to buy perfume - because you like it. Producing a nice smell on the body, people gain confidence when they find a great perfume that leaves them smelling wonderful. Some people feel more attractive when wearing an amazing perfume, while others associate the smell with strong memories (such as their mother’s perfume), and some just like smelling nice, so there is any number of reasons to buy perfume.
Perfume is also a great gift, so if you are struggling for ideas then it’s well worth consideration.
How to choose the right perfume in 2025?
There are so many different perfumes out there it can rather overwhelming trying to find one. Some people love many fragrances and struggle to decide on one, while others don’t really know what they want. Here’s some things to consider for finding the best perfume you can:
- Concentration: The concentration of the perfume refers to its lasting power. Those with higher concentrations last longer, but are also more expensive. Consider how often you apply perfume, and how strong you like the smell to be after using it; those that love a strong scent throughout the day may want to opt for higher concentrations.
- Fragrances: Finding the best perfume depends entirely on your fragrance preferences. There are so many perfumes available as there is an endless supply of ingredients that produce various fragrances. For example, floral fragrances utilise the scents from nature’s most pleasant-smelling flowers to mimic this smell, spicy fragrances consist of various exotic spices for a potent scent, while citrus fragrances produce a zesty scent. Always test various fragrances to see if you like their scents, while also thinking about previous perfumes their fragrance types to get an idea of what you might like.
- Don’t test too many: Trying to many different perfumes is never a good idea. Our sense of smell can be easily confused when overloaded with various new smells, making it harder to determine which might be the best perfume. Try to use the blotters provided in-stores when shopping for a good perfume to get a better sense of the different fragrances and concentrations.
What is the best kind of perfume in the UK?
There’s so many great perfumes out there than finding a new one is rarely easy. Perfume types are categorised by their concentration levels:
- Parfum: Considered by many to be the best perfume, Parfum is the type of perfumes with the highest concentrations, usually between 20-30%. A great perfume for anyone seeking a long-lasting fragrance, although it is quite costly compared to other types.
- Eau de Parfum: The second highest concentration of perfume is known as Eau de Parfum. Expect to get around 5 hours’ worth of smell, while this type of perfume is better priced than Parfum, making it great choice for anyone seeking an affordable option.
- Eau de Toilette: Perhaps the best-selling type of perfume, it offers concentrations between 5% and 15%, which last a few hours. Very affordable in most instances and with a wide variety of fragrances, this is the best perfume for anyone seeking a pleasant scent that isn’t too powerful.
- Best Perfumes & Fragrances for Women | Allure: Check out Allure's picks for the best perfumes & fragrances for women. (source: www.allure.com)
- The Best Fragrances of All Time | InStyle.com: Find out which fragrances will always have a special spot on our vanities. (source: www.instyle.com)
- Our Editors Share Their Signature Scents | ELLE: What does an ELLE editor smell like? Bottle our scents and you've got an intoxicating mix. (source: www.elle.com)