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Top 10 list of foundations in the UK (2025)

The bestseller list compares brands and their foundations. Which foundation is the best?
Best choice TOP 1
Image of Maybelline 3600530521821 foundation
Maybelline Foundation, Dream Radiant Liquid Hydrating Foundation with…
  • Was previously named 'Dream Satin Liquid': Still your favourite Dream Satin…
  • Delivers Up to 12 Hours of Hydration: Due to the benefits of the Hyaluronic Acid…
  • Collagen: With anti ageing ingredient collagen also a key ingredient with Dream Radiant…
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TOP 2
Image of Rimmel DCOMD-3616304825101-1717943957 foundation
Rimmel Lasting Finish 35Hr Foundation 200 Soft Beige, Full Coverage,…
  • Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean,…
  • SPF20 to protect skin from the sun.
  • Up to 35hr wear that stays all day (*compared to top 3 leading competitors'…
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TOP 3
Image of L’Oréal Paris 3600522862406 foundation
L'Oreal Paris True Match Liquid Foundation, Skincare Infused…
  • Contents: 1x L'Oreal Paris True Match Liquid Foundation, SPF 16, Shade: 3N Creamy…
  • True Match provides 24h hydration thanks to its hydrating complex consisting of Hyaluronic…
  • Start on cleansed, toned and moisturised skin. Apply your True Match foundation to…
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Offer TOP 4
Image of Rimmel 34778804100 foundation
Rimmel Match Perfection Foundation 100 Ivory, Medium Coverage, 24hr…
  • Cruelty free – no compromise. Now leaping bunny approved!
  • Smart tone technology to mimic skin tone and texture
  • SPF20 sun protection
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TOP 5
Image of Maybelline B3353200 foundation
Maybelline - Superstay Active Wear Foundation - 28 Soft Beige
  • Lasts up to 30 hours
  • Waterproof, sweat, transfer resistant
  • High coverage without feeling of weight
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TOP 6
Image of ABRUS ewd foundation
ABRUS® - Phoera Foundation Makeup, Full Coverage, Soft Matte Oil…
  • Features: long-lasting oil control light texture, matte effect. Even skin tone, cover…
  • ABRUS Foundation durable waterproof, Face makeup that covers wrinkles. ABRUS soft…
  • Foundation 24 hour full coverage, best cover up foundation full coverage. Best Foundation…
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TOP 7
Image of Max Factor 81613114 foundation
Max Factor Lasting Performance Long-Lasting Liquid Foundation - 100…
  • Fragrance-free and suitable for sensitive skin
  • Easy application; does not clog pores
  • Oil free, touch-proof formula that doesn't transfer or smudge
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TOP 8
Image of L'Oréal Paris Infallible Liquid Foundation foundation
L'Oréal Paris Infallible 32H Fresh Wear Foundation, Full-coverage,…
  • Scope of delivery: 1x L'Oréal Paris Infaillible 32H Fresh Wear Make-up,…
  • Water and sweat resistant, ultra-thin, breathable Fresh Wear formula for a comfortable…
  • Application: Apply to the entire face with a makeup brush or makeup sponge, blending…
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TOP 9
Image of L’Oréal Paris A8198402 foundation
L'Oreal Paris True Match Liquid Foundation, Skincare Infused…
  • Contents: 1x L'Oréal Paris True Match Liquid Foundation, SPF 16, Shade:…
  • True Match provides 24h hydration thanks to its hydrating complex consisting of Hyaluronic…
  • Start on cleansed, toned and moisturised skin. Apply your True Match foundation to…
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TOP 10
Image of Rimmel 99350057457 foundation
Old Product & Packaging - Rimmel Lasting Finish 25 Hour Foundation…
  • Now in 25 shades that each set beautifully
  • The waterproof formula has Vitamin E for additional protection
  • The skin-friendly hydration boost gives instant hydration
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/04/29.