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Top 10 list of deodorants in the UK (2025)

The bestseller list compares brands and their deodorants. Which deodorant is the best?
Best choice TOP 1
Image of Dove  deodorant
Dove Advanced Care Go Fresh Passion Fruit & Lemongrass Scent Anti-perspirant…
  • Globally, Dove deodorant is not tested on animals, with our products being certified…
  • With its tropical scent, just one spray of this anti-perspirant will whisk you away…
  • Featuring Dove's most advanced formulation, this anti-perspirant deodorant delivers…
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TOP 2
Image of Sure 730572-C deodorant
Sure Men Active Dry Anti-perspirant Deodorant Aerosol 48h protection…
  • Sure Men Active Dry Anti-perspirant Deodorant Aerosol allows you to always be protected…
  • This anti-perspirant aerosol spray is alcohol-free*
  • Our anti-perspirant aerosol spray helps to keep you dry all day long and feeling…
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TOP 3
Image of NIVEA 85940-04500-26 deodorant
NIVEA MEN Protect & Care - Anti-Perspirant Deodorant Spray - Non-Irritating…
  • UK'S N°1 MALE SKINCARE BRAND*: UK's top skincare choice, NIVEA MEN…
  • USAGE TIPS: For optimal results, shake well before use. Hold can 15cm from underarm,…
  • ALCOHOL-FREE FORMULA: With 0% ethyl alcohol, this deodorant delivers robust protection…
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Offer TOP 4
Image of Dove 0000050287062 deodorant
Dove Invisible Dry Anti-Perspirant Cream Women's Deodorant Stick…
  • Helps delicate underarm skin recover from irritation caused by shaving
  • Contains 1/4 moisturising cream for beautifully soft and smooth underarms
  • 0 percent alcohol to help reduce irritation to the skin
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TOP 5
Image of Sure  deodorant
Sure Men Nonstop Protection Sensitive Anti-Perspirant Aerosol Deodorant…
  • The UK’s No.1 antiperspirant brand – Sure, it won’t let you do…
  • This spray deodorant can is made with infinitely recyclable aluminium
  • Sure’s antiperspirant deodorant spray formula is alcohol free**
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TOP 6
Image of Sanex 61036765 deodorant
Sanex Dermo Invisible Roll-On Antiperspirant 6x50ml, antiperspirant…
  • CARES FOR SKIN: This roll-on antiperspirant has been dermatologically tested and…
  • ANTI-STAIN PROTECTION: With anti-stain protection, our roll-on antiperspirant deodorant…
  • UP TO 48-HOUR PROTECTION: Our roll-on antiperspirant has been specially formulated…
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TOP 7
Image of DOVE MEN + CARE 8720181295638 deodorant
Dove Men+Care Classic Anti-Perspirant Aerosol Deodorant Spray with…
  • Globally, Dove does not test on animals and our antiperspirant spray formula is PETA…
  • This deodorant for men features our classic scent to leave you and your underarms…
  • Dove Men+Care Classic deodorant spray has a subtle, classic scent that will keep…
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TOP 8
Image of Mitchum 025624 deodorant
Mitchum Women Triple Odor Defense 48HR Protection Deodorant Spray…
  • Mitchum triple odour defence technology
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TOP 9
Image of Sure  deodorant
Sure Nonstop Protection Bright Bouquet Anti-Perspirant Deodorant with…
  • Go beyond your limits: With this Sure deodorant spray, we give you the confidence…
  • Recycle with Sure: As well as increasing our use of reusable materials, we’re…
  • Lasting fragrance and freshness: Smell great all day with this anti-perspirant deodorant.…
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TOP 10
Image of Right Guard 004759CS deodorant
Right Guard Mens Deodorant, Total Defence 5 Sport Anti-Perspirant…
  • Alcohol-free
  • Dermatologically tested
  • Keeps working for up to 48 hours for maximum confidence
BUY NOW
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2025/01/21.


The 10 best deodorants to buy in the UK

Picture of a deodorant

Buying the best deodorant is often a case of trial and error. With so many different deodorants out there, all of which can offer various benefits, knowing which one is best for your needs usually requires you to try it first. However, this is a quick way to waste money trying to find the best deodorants. Instead, knowing what you need from deodorant and understanding the different options available should make it easy to find the right deodorant for your needs.

What are deodorants?

Deodorants are cosmetic products which can prevent or mask body odor. There are many variations of deodorant that all offer different effects when used. For example, antiperspirant doesn’t just prevent odors, it combats sweating by affecting the sweat glands.

Why should you buy a good deodorant?

A deodorant is great for many things: The most obvious reason to buy a deodorant is to prevent or mask body odor. Using a quality deodorant can prevent bad odors from occurring in the first place, while some are great for masking the smell quickly in case you should notice it. Some people are self-conscious about their body odor and want to prevent it from developing, while others like the pleasant smells of deodorants. In any case, the best deodorants will leave you feeling fresh and smelling great.

How to choose the right deodorant in 2025?

Another picture of a deodorant

Finding the best deodorant for your body is often difficult given the large selection of products. Knowing what to look for in a product can make it much easier to find something that suits your needs. Here are some things to think about when buying deodorant:

  • Purpose: One of the easiest ways to find a great deodorant is to ask yourself why you need it. Most people want a deodorant to smell good, while many want to reduce or stop excessive sweating. If you’re concerned with the latter, then an antiperspirant is the best choice.
  • Type: There are many different types of deodorant available, so consider which one you would prefer to apply to your body. For instance, spray deodorants are very popular but are usually the costliest, while roll-on deodorant tends to leave fewer marks but often feels rather wet after being applied. Natural deodorant is a newer but increasingly popular option that contains less chemicals.
  • Fragrance: There is no best fragrance for deodorant, because it’s all down to personal preference. Some can be rather strong, resembling scents found in perfumes and aftershaves, while others leave a subtler smell. Test the fragrance of a deodorant whenever possible, as there is nothing worse than buying a product you don’t like the smell of.

What is the best kind of deodorant in the UK?

There are various types of deodorant available, some of which may be more appealing than others. Here are your options when choosing the best deodorants:

  • Standard Deodorant: The most common deodorant sold. It works by killing the bad odors caused by bacteria and by leaving behind a pleasant smell. There are also scentless deodorants which merely prevent bad odors without adding any fragrance.
  • Anti-Perspirant: Another very common type of deodorant, antiperspirant can reduce or curb sweating. It works by affecting the sweat glands of the body, making the users sweat less as a result. It comes with various fragrances, although many don’t focus on the scent they leave. This is the best deodorant for anyone that feels they sweet too much.