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The 10 best deodorants to buy in the UK

Picture of a deodorant

Buying the best deodorant is often a case of trial and error. With so many different deodorants out there, all of which can offer various benefits, knowing which one is best for your needs usually requires you to try it first. However, this is a quick way to waste money trying to find the best deodorants. Instead, knowing what you need from deodorant and understanding the different options available should make it easy to find the right deodorant for your needs.

What are deodorants?

Deodorants are cosmetic products which can prevent or mask body odor. There are many variations of deodorant that all offer different effects when used. For example, antiperspirant doesn’t just prevent odors, it combats sweating by affecting the sweat glands.

Why should you buy a good deodorant?

A deodorant is great for many things: The most obvious reason to buy a deodorant is to prevent or mask body odor. Using a quality deodorant can prevent bad odors from occurring in the first place, while some are great for masking the smell quickly in case you should notice it. Some people are self-conscious about their body odor and want to prevent it from developing, while others like the pleasant smells of deodorants. In any case, the best deodorants will leave you feeling fresh and smelling great.

How to choose the right deodorant in 2024?

Another picture of a deodorant

Finding the best deodorant for your body is often difficult given the large selection of products. Knowing what to look for in a product can make it much easier to find something that suits your needs. Here are some things to think about when buying deodorant:

  • Purpose: One of the easiest ways to find a great deodorant is to ask yourself why you need it. Most people want a deodorant to smell good, while many want to reduce or stop excessive sweating. If you’re concerned with the latter, then an antiperspirant is the best choice.
  • Type: There are many different types of deodorant available, so consider which one you would prefer to apply to your body. For instance, spray deodorants are very popular but are usually the costliest, while roll-on deodorant tends to leave fewer marks but often feels rather wet after being applied. Natural deodorant is a newer but increasingly popular option that contains less chemicals.
  • Fragrance: There is no best fragrance for deodorant, because it’s all down to personal preference. Some can be rather strong, resembling scents found in perfumes and aftershaves, while others leave a subtler smell. Test the fragrance of a deodorant whenever possible, as there is nothing worse than buying a product you don’t like the smell of.

What is the best kind of deodorant in the UK?

There are various types of deodorant available, some of which may be more appealing than others. Here are your options when choosing the best deodorants:

  • Standard Deodorant: The most common deodorant sold. It works by killing the bad odors caused by bacteria and by leaving behind a pleasant smell. There are also scentless deodorants which merely prevent bad odors without adding any fragrance.
  • Anti-Perspirant: Another very common type of deodorant, antiperspirant can reduce or curb sweating. It works by affecting the sweat glands of the body, making the users sweat less as a result. It comes with various fragrances, although many don’t focus on the scent they leave. This is the best deodorant for anyone that feels they sweet too much.

Top 10 list of deodorants in the UK (2024)

The bestseller list compares brands and their deodorants. Which deodorant is the best?
Best choice TOP 1
Image of Sure  deodorant
Sure Uplifting & Fresh MotionSense technology deodorant spray…
  • Sure Uplifting & Fresh Nonstop Protection Anti-perspirant Deodorant Aerosol allows…
  • The anti-perspirant deodorant can is made with infinitely recyclable aluminium assembled…
  • Get all-day freshness and 72h non-stop protection from sweat and odour with this…
BUY NOW
Offer TOP 2
Image of Sure 3591948F deodorant
Sure Bright Bouquet Anti-perspirant Aerosol 48h protection against…
  • Sure Bright Bouquet Anti-perspirant Deodorant Aerosol allows you to always be protected…
  • This anti-perspirant deodorant aerosol spray is alcohol free* and gentle enough for…
  • Our anti-perspirant deodorant spray offers a long-lasting, fruity fragrance of strawberry,…
BUY NOW
TOP 3
Image of NIVEA 85940-04500-26 deodorant
Nivea Men Protect and Care Anti-Perspirant Deodorant Spray 250 ml…
  • Unique NIVEA Crème Care
  • 48 hour effective anti-perspirant protection
  • with NIVEA Crème ingredients
BUY NOW
TOP 4
Image of Sure  deodorant
Sure Nonstop Protection Bright Bouquet Anti-Perspirant Deodorant with…
  • Go beyond your limits: With this Sure deodorant spray, we give you the confidence…
  • Recycle with Sure: As well as increasing our use of reusable materials, we’re…
  • Lasting fragrance and freshness: Smell great all day with this anti-perspirant deodorant.…
BUY NOW
TOP 5
Image of NIVEA 100757721 deodorant
NIVEA Pearl & Beauty Anti-Perspirant Deodorant Spray (150ml),…
  • Everyday use: This NIVEA deodorant offers reliable protection against sweat and body…
  • How to apply: Shake spray deodorant well before use. Hold can 15cm from the underarm…
  • Delicate fragrance: Infused with sparkling berry, juicy peach and a floral bouquet,…
BUY NOW
TOP 6
Image of Mitchum 7242528000 deodorant
Revlon Mitchum Women Triple Odor Defense 48HR Protection Deodorant…
  • Dermatlogist tested, alcohol free
  • Minimises white marks
  • Expertly formulated for ultra-powerful 48 hour sweat + odour control
BUY NOW
TOP 7
Image of NIVEA 105614332 deodorant
NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml),…
  • DERMATOLOGICALLY PROVEN: The anti-perspirant formula is dermatologically tested for…
  • HOW TO APPLY: Simply roll alcohol-free deodorant on underarms, allow it to dry completely.…
  • 5x ANTI: This men's anti-perspirant is designed to care for both your clothes…
BUY NOW
TOP 8
Image of NIVEA 100757713 deodorant
NIVEA Women's Anti-Perspirant Spray, Double Effect, 48 Hours…
  • Keeps fully protected against perspiration
  • Without alcohol
  • 48h effective anti-perspirant protection and gentle NIVEA care
BUY NOW
TOP 9
Image of Sure  deodorant
Sure Thermo Fresh Nonstop Protection Antiperspirant Deodorant (6x…
  • With this Sure deodorant spray, we give you the confidence to move more and go further.…
  • As well as increasing our use of reusable materials, we're making it easier…
  • Get nonstop fragrance and freshness with this antiperspirant for men. Experience…
BUY NOW
TOP 10
Image of Sure  deodorant
Sure Cotton Dry Anti-Perspirant Deodorant Roll On 48-hour protection…
  • Sure Women Cotton Dry Anti-Perspirant Deodorant Roll On allows you to always be protected…
  • Our anti-perspirant contains no alcohol* and is gentle enough for everyday use
  • This roll on deodorant for women has a light, clean fragrance that gives you the…
BUY NOW
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We participate in the Amazon Associates Program. As an Amazon Associate we earn from qualifying purchases. We consider only products that are available on Amazon while the ranking is based on factors such as customer reviews, number of sales and keyword. Last Update: 2024/09/07.